About Us


We are a boutique hair salon and style loft that specializes in creating a unique salon experience for the discerning customer. With over 20 years in the salon business in Palm Beach County our namesake stylists are two of the most sought after hair specialists in the business.

We are proud to be the first Keratin Complex Signature Salon in Florida. We specialize in customizing the ideal color-meets-smoothing expert treatment for your individual hair care needs.






We are now South Florida’s leading salon for non-surgical hair replacement for men and women using the best hair you can get from HairUwear.


Now the proud home of RSJ Plastic Surgery with Dr. Ravinder Jarial.


The stylists

Justin Lynch / Colorist, Balayage Expert

Greg Reis / Stylist

Melissa Johnson / Educator, Colorist, Stylist

Gisselle Umpierre / Colorist, Stylist

Ashley Latulippe / Stylist

Jordan Perry / Junior Stylist

Alanna B North / Junior Stylist




Justin Lynch, owner of Justin & Greg's Beauty Suite, has been making women beautiful for over 20 years. The über-talented hair designer, who trained under Vidal Sassoon, began his career in a small multi-cultural salon in Florida but quickly rose to the top of his game and opened his own salon in Palm Beach at the young age of 26. His client list boasts some of Hollywood's most beautiful women including Celine Dion, Brooke Shields, Stephanie Seymour, Christina Milian and many more. His artistic talent has been featured on the runways for Oscar de la Renta, Valentino, Chanel, Badgley Mischka and can be seen in the pages of Harper's Bazaar, Instyle, Town & Country and many more. Today, the Chicago native has ventured on to his newest salon, Justin & Greg The Beauty Loft in beautiful downtown West Palm Beach and travels internationally for Keratin Complex.




Originally from the cosmopolitan city of Toronto, Canada, Greg transplanted to Palm Beach County and started his work in the beauty industry thanks to NYC salon, Salon AKS. Greg then followed his creative skills training with Bumble & Bumble Salon in NYC, as an educator and also educating for Phyto and L’oreal Professionnel. Greg is now the co-owner of his latest salon venture, Justin & Greg The Beauty Loft. He continually pursues his education as a stylist and contributes his time to fashions shows, his celebrity clients and charitable endeavors in South Florida.




Melissa’s passion of the hair industry is evident in her list of achievements. In her over 27 years of experience, Melissa has acquired the status of American Board Certified Haircolorist and has been published internationally. She has been selected by her peers as one of the top educators by Beauty Launchpad Magazine. Her work can be seen in Modern Salon, American Salon, and Culture Magazine, as well as many consumer magazines. Melissa is a featured colorist for highlighting and color techniques on Product Club’s DVD series. Her work and life-changing makeover magic has been featured on ABC, NBC in conduction with the American Heart Institute and FOX TV’s “Starting Over.” She is also a NYC Fashion Week Veteran working backstage with designers like Diane Von Furstenberg, Thuy and others.

Melissa specializes in blonde hair, highlighting, corrective color and grey coverage.


Gisselle Umpierre


Giselle Umpierre trained with Jacques Dessange in NYC before finding her way to beautiful South Florida and Justin & Greg The Beauty Loft. She is skilled in the French style of cutting, and is also a certified L'Oréal master colorist, and certified Great Lengths Extensions specialist. Throughout her career, Giselle’s work has been recognized and awarded honors from prestigious companies within the beauty industry. The Puerto Rico native, who was raised outside Atlanta, Georgia, has 20 years experience in the beauty industry and has been featured in three national hair magazines. In 2001, Gisselle was honored with the cover of Short Hairstyles magazine. In that same year, she won “First Runner Up” in the National Competition for Intercoiffure Young Stylist of the Year. Giselle is Justin and Greg The Beauty Loft’s Great Lengths Extensions specialist.




With over 25 years in the business under her belt, Ashley Latulippe brings experience and leadership to any salon team she joins. Great Lengths certified and a master stylist for Redken, the color specialist originally from Macclesfield, England, has a passion for extensions and balayage color. Transformations with Great Lengths Fusion or tape extensions are her favorite type of work, but she is also known for her trendy and stylish men’s haircuts. 

Ashley studied under Tony & Guy, and spent the majority of her career at salons in the Wellington area. Her work has been showcased in the pages of several industry magazines as well as many hair shows including industry-favorite the Premiere Hair Show. Now a West Palm Beach resident, Ashley is a mother and wife. She loves to spend free time boating or outdoors, so she knows just how to advise her clients when navigating the active South Florida lifestyle with new hair extensions. Ashley’s passion for the hair industry is second to none and she loves making all her clients look and feel their best.


Jordan Perry


Jordan has been behind the chair since 2011 after graduating from Empire Beauty School in Hyannis, Massachusetts. He specializes in blonding, vivid fashion colors (calling all unicorns!), tape-in extension application & styling and men's haircuts. Jordan regularly continues his education, and has taken a multitude of classes such as Razor Fundamentals with Nick Arrojo, Beyond Basic Foiling & Advanced Color Theory. With sublime attention to detail, his goal is to connect with each client who sits in his chair to best understand their hair needs. Jordan is most inspired when he’s painting hair and has freedom to create both classic and unique styles. 


Alanna b north


Alanna decided to switch careers in her 30’s because she wanted to help people feel as beautiful on the outside as they were on the inside! She has been doing hair for 5 years now. She loves ethnic hair and the total transformations that comes from an amazing silk press. She also loves texture and movement that curls and natural hair brings to every individual. Alanna also specializes in full blonding services and textured and edgy cuts. Alanna came to J&G The Beauty Loft to train under Justin and Greg to further her career!



Service performed by
Justin or Greg

Service performed by
designer stylists

Women's Blow Dry
J&G, D

Men's HairCut
J&G-$55 / D-$35-$45

Women's Haircut & Blow-Dry
J&G-$110 / D-$75


J&G-$150 / D-$150

Special Occasion Up-Hair
J&G, D $85 & up

Extensions Consultation
J&G - $135 per sandwich



Choose one of these
award-winning smoothing solutions

Customized Conditioning Treatments
Let our experts custom blend the perfect treatment for your individual conditioning needs using Keratin Complex or Phyto.
Prices range from $25-$35

Keratin Complex
Ultimate Smoothing Sensation

Award winning signature treatment that is a life changer. Reduces frizz and curl a cuts daily styling time for up to 5 months. 
J&G, D $350+

Smooth Meets Color
Pre-book any smoothing therapy treatment with a color touch-up to receive an exclusive package deal.
J&G, D $100+

INOAR Treament
Leave with styled hair, no down time. Longevity up to 4 monthsTouch up blow dry.
J&G, D $350+

Express Blow Out
In just one hour this speedy smoothing solution reduces frizz, curl and daily styling time for up to 6 weeks. J&G, D $150+

Bang or Spot
Therapy treatment on bangs, cowlicks and troubled areas.
J&G, D $45+

Smooth for Men
Get a more professional, polished look in less than an hour.
J&G, D $75+

Hair Color

Oligo Professional CALURA 

Calura Permanent Shine
A Keratin-enhanced permanent cream hair color. Single Process
J&G $85, D $65

Igora Vibrance
Demi-glaze liquid gel color
J&G $85, D $65
Color Refresh $35


Oligo Professional Blacklight Lighteners

The art of accenting your style with the perfect hand-painted highlights.
Full J&G $175, D $150
Half J&G $150, D $125

Color Correction
By consultation only.

Ombre Hightlights
Full J&G $175, D $150

Designer Foil Highlight
Full J&G $175, D $150

Single Process Balayage Highlights
Full J&G $175, D $150

Men's Single Process
J&G $85, D $65

Men's Highlight
$75 & up


Platinum Seamless Extensions
Paper thin 1/4" attachments that cannot be felt at all!

These patent-pending, paper thin, soft, flexible, absolutely flat attachments are UNIQUE and look completely natural when applied by a salon professional.

Additionally, the revolutionary bonding system means no heat, no weft, no stiff polyurethane backing, no glue, metal or plastic to get in the way of you and beautiful, natural-feeling hair.

Our certified professionals will customize the application method to best suit the needs of each individual's hair type, style and lifestyle needs.

By Consultation only.


Eyelash extensions

Wispy Full Set $100, Fill in $65

Glam Mascara Look Full Set $150, Fill in $75

Exotic Volume Full Set $200, Fill in $100


The whitney 

Please visit us at our new loft in downtown West Palm Beach.

410 Evernia Street, Suite 110 / West Palm Beach, FL 33401 



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